When photography meets purpose, something powerful happens.
As a London-based photographer working with artists, designers, and performers, I often use my lens not just to capture beauty, but to tell stories that need to be seen. One of my recent fashion photography projects was inspired by something deeply unsettling: the growing crisis of plastic pollution.
After watching a documentary on the environmental impact of plastics, I couldn’t shake the images from my mind. I started asking myself: What does suffocation by plastic look like in our everyday lives? How can I show it, not as a distant issue, but as something that wraps around us, sometimes quite literally?
That’s where the concept for this fashion editorial was born.
Concept Meets Collaboration
The idea started abstract: an emotional response to environmental destruction. Quickly evolved into a full-scale concept once I began visualizing the scenes. I reached out to Antonia, a multi-talented artist who’s both a makeup artist and a model. Our creative energies aligned instantly. She didn’t just understand the vision; she embodied it.
We chose a derelict house as our location. Its silence and rawness perfectly mirrored the haunting stillness of pollution. Using transparent plastic materials styled as high fashion, we built looks that were equal parts beautiful and disturbing. Antonia’s makeup work accentuated the idea of being trapped, almost ghostly, but still human, still fighting to breathe.
This is how I like to work: organically, collaboratively, and always with intention.
The Way I Work with Clients
Every project I take on starts with a conversation. I listen first. Be it’s your artistic vision, your personal brand identity or story, or an artistic portfolio, my goal is always the same: to create images that speak. My approach is tailored, intuitive, and emotion-led. I’m not just here to take a photo. I’m here to understand the feeling you want to convey, and then use light, composition, movement, and texture to express it visually.
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You can read more about my process on my approach page, but in essence, I believe in co-creation. Whether you’re an artist, performer, or designer, I bring my experience in portraiture, fashion, and visual storytelling to elevate your ideas and help your audience connect with who you really are.
In this project, that meant taking a raw concept like “plastic suffocation” and translating it into something striking, thought-provoking, and stylish. It was about more than fashion. It was about message, emotion, and transformation.
Why This Matters for You
If you’re looking for a photographer who can bring depth and purpose to your project, someone who will listen to your ideas and help you bring them to life with style and soul, I’d love to collaborate.
This shoot is just one example of how an idea, even one that starts small, can become something bigger with the right energy behind it. Whether it’s for your personal brand, your fashion line, or an artistic portfolio, my goal is always the same: to create images that speak.
