My photographic work (digital as well as analogue) is rather eclectic and consists primarily of conceptual photography and visual communication. I am interested in visual commentary of commonly perceived subjects, playing with different meanings of an idea or a well established term. My work also dwells into personal observations of common facts or standalone subjects.
Starting from an improvisation technique in the art of theatrical acting called “object transformation”, which assumes that an object can change its meaning through how it is played/viewed/perceived – for example a tennis ball can be transformed into an apple by mimicking the gesture of wanting to bite it like in an apple –, I am premising my work on finding new and valid meanings to regular everyday reality.